Rocky Brands Inc (RCKY)

Currency in USD
46.86
-2.07(-4.23%)
Real-time Data·
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Fair Value
Day's Range
46.4948.84
52 wk Range
24.6850.73
Key Statistics
Prev. Close
48.93
Open
48.84
Day's Range
46.49-48.84
52 wk Range
24.68-50.73
Volume
15.93K
Average Volume (3m)
62.14K
1-Year Change
79.1284%
Book Value / Share
34.96
Fair Value
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Fair Value Upside
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RCKY Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
56.00
Upside
+19.50%
Members' Sentiments
Bearish
Bullish
ProTips
RSI suggests the stock is in overbought territory

Rocky Brands Inc News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Neutral
Technical Indicators
Sell
Moving Averages
Neutral

Analyst Ratings

1 Buy
1 Hold
0 Sell
Ratings:
2 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 56.00
(+19.50% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Baird
Buy56.00+18.02%53.00MaintainJul 29, 2026
BTIG
Hold---MaintainJul 29, 2026
Baird
Buy53.00+11.70%42.00MaintainFeb 25, 2026
Baird
Buy42.00-11.49%40.00MaintainOct 29, 2025
BTIG
Hold---MaintainOct 29, 2025

Rocky Brands Inc Earnings Call Summary for Q2/2026

  • Rocky Brands Q2 2026 EPS of $1.90 beat estimates by $1.35; revenue rose 12% to $118.4M, topping forecasts by $8.32M. Stock surged 15.84% after-hours.
  • XTRATUF became largest brand with record quarter, on track for ~$100M annual revenue (up 30% YoY). Retail sales jumped 21.8% driven by DTC and e-commerce.
  • Gross margin reached 51.4% aided by tariff refund; adjusted margin was 38.7%. Operating income rose to $19.7M (16.6% of sales) from $7.2M prior year.
  • Company raised FY 2026 revenue growth outlook to 8.5%; expects Q4 growth to exceed Q3. Adjusted EPS guidance ~$3.26, reported EPS expected around $5.
  • Management cited freight, sourcing pressures (~$3M headwind) and input cost inflation as risks. Plans to reinvest tariff refunds in distribution and inventory expansion.
Last Updated: 2026-07-28, 05:26 p/m
Read Full Transcript

Earnings

Latest Release
Jul 28, 2026
EPS / Forecast
1.90 / 0.55
Revenue / Forecast
118.4M / 110.08M
EPS Revisions
Last 90 days

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 2.48%
Dividend Yield
1.38%
Industry Median 2.28%
Annualized payout
0.68
Paid quarterly
5-Years Growth
+2.06%
Growth Streak

RCKY Income Statement

Compare RCKY to Peers and Sector

Metrics to compare
RCKY
Peers
Sector
Relationship
P/E Ratio
12.7x17.1x10.4x
PEG Ratio
0.240.290.02
Price/Book
1.4x7.5x1.4x
Price / LTM Sales
0.7x1.4x0.9x
Upside (Analyst Target)
14.4%12.0%27.9%
Fair Value Upside
Unlock7.4%13.2%Unlock

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Its Retail segment sells its products direct sales to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and sales to customers which are contracted to manufacture a specific footwear product for a customers. This segment also sells to the U.S. Military. It serves industrial and construction workers; hospitality industry workers, such as restaurants or hotels; farmers and ranchers; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Ranger, and Michelin brand names. The company was formerly known as William Brooks Shoe Co. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.

Employees
2200

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
3.03M40.19%148.81M
Other Institutional Investors
3.09M40.94%151.59M
Public Companies & Retail Investors
1.42M18.87%69.89M
Total
7.54M100.00%370.28M

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
AllianceBernstein L.P.7.14%538,25426,428
Dimensional Fund Advisors LP6.70%505,47924,819

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FAQ

What Is the Rocky Brands (RCKY) Stock Price Today?

The Rocky Brands stock price today is 46.86 USD.

What Stock Exchange Does Rocky Brands Trade On?

Rocky Brands is listed and trades on the Nasdaq Stock Exchange.

What Is the Stock Symbol for Rocky Brands?

The stock symbol for Rocky Brands is "RCKY."

Does Rocky Brands Pay Dividends? What’s The Current Dividend Yield?

The Rocky Brands dividend yield is 1.39%.

What Is the Rocky Brands Market Cap?

As of today, Rocky Brands market cap is 355.30M USD.

What Is Rocky Brands's Earnings Per Share (TTM)?

The Rocky Brands EPS (TTM) is 2.48.

When Is the Next Rocky Brands Earnings Date?

Rocky Brands will release its next earnings report on Nov 04, 2026.

From a Technical Analysis Perspective, Is RCKY a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.

How Many Times Has Rocky Brands Stock Split?

Rocky Brands has split 0 times.

How Many Employees Does Rocky Brands Have?

Rocky Brands has 2200 employees.

What is the current trading status of Rocky Brands (RCKY)?

As of Jul 31, 2026, Rocky Brands (RCKY) is trading at a price of 46.86 USD, with a previous close of 48.93 USD. The stock has fluctuated within a day range of 46.49 USD to 48.84 USD, while its 52-week range spans from 24.68 USD to 50.73 USD.

What Is Rocky Brands (RCKY) Price Target According to Analysts?

The average 12-month price target for Rocky Brands is 56.00 USD, with a high estimate of 56 USD and a low estimate of 56 USD. 1 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +19.50% Upside potential.
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