Form 6K Baozun Inc. For: 2 June
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Baozun Inc (BZUN)
Baozun Inc stock price live, this page displays NASDAQ BZUN stock exchange data. View the BZUN premarket stock price ahead of the market session or assess the after hours quote. Monitor the latest movements within the Baozun Inc real time stock price chart below.
What Is the Baozun Inc Stock Price Today?
The Baozun Inc stock price today is 2.780.
What Is the Stock Symbol for Baozun Inc?
The stock symbol for Baozun Inc is "BZUN."
What Stock Exchange Does Baozun Inc Trade On?
Baozun Inc is listed and trades on the NASDAQ stock exchange.
Is Baozun Inc a Good Stock to Buy?
Determining whether Baozun Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the BZUN quote. (ISIN: US06684L1035)
What Is the Baozun Inc Stock Price Today?
The Baozun Inc stock price today is 2.780.
What Is the Stock Symbol for Baozun Inc?
The stock symbol for Baozun Inc is "BZUN."
What Stock Exchange Does Baozun Inc Trade On?
Baozun Inc is listed and trades on the NASDAQ stock exchange.
Is Baozun Inc a Good Stock to Buy?
Determining whether Baozun Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the BZUN quote. (ISIN: US06684L1035)
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
2.760
2.900
52 wk Range
2.070
4.880
Earnings results expected in 9 days
1/2
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
2.7602.900
52 wk Range
2.0704.880
Key Statistics
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Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
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Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
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(N/A)
Dividends Payment Streak
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Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
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Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
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N/A
(N/A)
Dividends Payment Streak
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Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
BZUN Scorecard
Company’s Health
Assesses a company's financial position by analyzing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PricePrice Target
4.232
Upside
+52.24%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
Trading at a low Price / Book multiple
Form 6K Baozun Inc. For: 21 May- Investing.com
Form 6K Baozun Inc For: 15 May- Investing.com
- Form 6K Baozun Inc. For: 2 June
- Investing.com
- Form 6K Baozun Inc. For: 21 May
- Investing.com
Form 6K Baozun Inc For: 20 May- Investing.com
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell
Analyst Ratings
5 Buy
2 Hold
0 Sell
Ratings:
7 analysts
Overall Consensus
Buy
Analysts 12-Month Price Target:
Average 4.232
(+52.24% Upside)
Baozun Inc Earnings Call Summary for Q1/2026
- Baozun reported Q1 2026 EPS of $0.02, crushing forecasts of a $0.75 loss; revenue rose 15% YoY to 2.38B yuan, driving 12% stock surge to $2.87
- E-commerce revenue grew 10% while brand management segment surged 39%; non-GAAP operating income reached 8M yuan vs 67M yuan loss in Q1 2025
- Working capital efficiency improved dramatically with turnover declining to 109 days from 193 days year-ago, reflecting enhanced inventory management
- Company projects FY2026 EPS of $0.47 and FY2027 EPS of $0.82, focusing on AI-driven operations and omni-channel expansion for growth
- Management credits dual-engine strategy and cost optimization for turnaround; faces risks from supply chain issues and intensifying e-commerce competition
Last Updated: 2026-05-20, 08:24 a/m
Read Full TranscriptEarnings
Latest Release
May 20, 2026
EPS / Forecast
0.02 / -0.75
Revenue / Forecast
2.38B / --
Compare BZUN to Peers and Sector
Metrics to compare | BZUN | Sector Sector - Average of metrics from a broad group of related Industrials sector companies | Relationship RelationshipBZUNPeersSector | |
|---|---|---|---|---|
P/E Ratio | −5.8x | 3.1x | 10.4x | |
PEG Ratio | 1.06 | −0.35 | 0.02 | |
Price/Book | 0.3x | 1.9x | 1.4x | |
Price / LTM Sales | 0.1x | 1.4x | 0.9x | |
Upside (Analyst Target) | 44.4% | 41.4% | 27.0% | |
Fair Value Upside | Unlock | 34.0% | 12.4% | Unlock |
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.
Ownership
Ownership Overview
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FAQ
What Is the Baozun Inc (BZUN) Stock Price Today?
The Baozun Inc stock price today is 2.780 USD.
What Stock Exchange Does Baozun Inc Trade On?
Baozun Inc is listed and trades on the Nasdaq Stock Exchange.
What Is the Stock Symbol for Baozun Inc?
The stock symbol for Baozun Inc is "BZUN."
What Is the Baozun Inc Market Cap?
As of today, Baozun Inc market cap is 161.630M USD.
What Is Baozun Inc's Earnings Per Share (TTM)?
The Baozun Inc EPS (TTM) is -3.237.
When Is the Next Baozun Inc Earnings Date?
Baozun Inc will release its next earnings report on Aug 27, 2026.
From a Technical Analysis Perspective, Is BZUN a Buy or Sell?
Based on moving averages and other technical indicators, the daily buy/sell signal is Sell.
How Many Times Has Baozun Inc Stock Split?
Baozun Inc has split 0 times.
How Many Employees Does Baozun Inc Have?
Baozun Inc has 6762 employees.
What is the current trading status of Baozun Inc (BZUN)?
As of Aug 18, 2026, Baozun Inc (BZUN) is trading at a price of 2.780 USD, with a previous close of 2.780 USD. The stock has fluctuated within a day range of 2.760 USD to 2.900 USD, while its 52-week range spans from 2.070 USD to 4.880 USD.
What Is Baozun Inc (BZUN) Price Target According to Analysts?
The average 12-month price target for Baozun Inc is 4.232 USD, with a high estimate of 6.10388648 USD and a low estimate of 2.70763208 USD. 5 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +52.24% Upside potential.
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