Baozun launches $10 million share repurchase program
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Baozun Inc ADR (BZUN)
Baozun Inc ADR stock price live, this page displays NASDAQ BZUN stock exchange data. View the BZUN premarket stock price ahead of the market session or assess the after hours quote. Monitor the latest movements within the Baozun Inc ADR real time stock price chart below.
What Is the Baozun Inc ADR Stock Price Today?
The Baozun Inc ADR stock price today is 3.065.
What Is the Stock Symbol for Baozun Inc ADR?
The stock symbol for Baozun Inc ADR is "BZUN."
What Stock Exchange Does Baozun Inc ADR Trade On?
Baozun Inc ADR is listed and trades on the NASDAQ stock exchange.
Is Baozun Inc ADR a Good Stock to Buy?
Determining whether Baozun Inc ADR—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the BZUN quote. (ISIN: US06684L1035)
What Is the Baozun Inc ADR Stock Price Today?
The Baozun Inc ADR stock price today is 3.065.
What Is the Stock Symbol for Baozun Inc ADR?
The stock symbol for Baozun Inc ADR is "BZUN."
What Stock Exchange Does Baozun Inc ADR Trade On?
Baozun Inc ADR is listed and trades on the NASDAQ stock exchange.
Is Baozun Inc ADR a Good Stock to Buy?
Determining whether Baozun Inc ADR—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the BZUN quote. (ISIN: US06684L1035)
3.065
+0.015(+0.49%)
Real-time Data·
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
2.970
3.070
52 wk Range
2.070
4.250
BZUN is not included in our AI-picked strategies. See which stocks are.
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
2.9703.070
52 wk Range
2.0704.250
Key Statistics
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Average Volume (3m)
1-Year Change
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Fair Value
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EPS Growth Forecast
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Return on Equity
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EV/EBITDA
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Prev. Close
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Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
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Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
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N/A
(N/A)
Dividends Payment Streak
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Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
BZUN Scorecard
Company’s Health
Assesses a company's financial position by analyzing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Strong Buy
Analysts Sentiment
Strong Buy
Price Target
4.577
Upside
+49.32%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
Impressive gross profit margins
- Baozun Inc receives Investment Bank Analyst Rating Update
- Investing.com
Pro 
Form 4 Baozun Inc. For: 22 September- Investing.com
- Baozun launches $10 million share repurchase program
- Investing.com
- Form 4 Baozun Inc. For: 22 September
- Investing.com
Baozun Inc receives Investment Bank Analyst Rating Update- Investing.com
Pro
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Buy
Technical Indicators
Buy
Moving Averages
Buy
Analyst Ratings
6 Buy
1 Hold
0 Sell
Ratings:
7 analysts
Overall Consensus
Strong Buy
Analysts 12-Month Price Target:
Average 4.577
(+49.32% Upside)
Baozun Inc ADR Earnings Call Summary for Q2/2026
- Baozun Q2 EPS of $0.42 missed $1.68 estimate by 75%; revenue rose 7% to 2.74B yuan, slightly below 2.77B yuan forecast.
- Non-GAAP operating income jumped 25% to 74M yuan on cost controls; stock gained 5% premarket as investors focused on margin improvement.
- Company raised 2028 non-GAAP operating profit target to 700M yuan from 550M yuan, citing AI efficiency gains and BBM synergies.
- BBM segment revenue surged 22% to 486M yuan; Gap same-store sales rose 20%+; full-year BBM growth guidance lifted to 20-25% from 15-20%.
- Management expects 50+ new stores in 2026; apparel product sales to contribute from 2027; analysts predict profitability this year.
Last Updated: 2026-08-27, 08:28 a/m
Read Full TranscriptEarnings
Latest Release
Aug 27, 2026
EPS / Forecast
0.42 / 1.68
Revenue / Forecast
2.74B / 2.77B
Compare BZUN to Peers and Sector
Metrics to compare | BZUN | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipBZUNPeersSector | |
|---|---|---|---|---|
P/E Ratio | −8.8x | 3.2x | 9.7x | |
PEG Ratio | −0.35 | −0.20 | 0.02 | |
Price/Book | 0.3x | 1.3x | 1.4x | |
Price / LTM Sales | 0.1x | 1.2x | 0.9x | |
Upside (Analyst Target) | 49.6% | 56.0% | 34.1% | |
Fair Value Upside | Unlock | 31.3% | 12.9% | Unlock |
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.
Ownership
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FAQ
What Is the Baozun Inc ADR (BZUN) Stock Price Today?
The Baozun Inc ADR stock price today is 3.065 USD.
What Stock Exchange Does Baozun Inc ADR Trade On?
Baozun Inc ADR is listed and trades on the Nasdaq Stock Exchange.
What Is the Stock Symbol for Baozun Inc ADR?
The stock symbol for Baozun Inc ADR is "BZUN."
What Is the Baozun Inc ADR Market Cap?
As of today, Baozun Inc ADR market cap is 179.660M USD.
What Is Baozun Inc ADR's Earnings Per Share (TTM)?
The Baozun Inc ADR EPS (TTM) is -2.363.
When Is the Next Baozun Inc ADR Earnings Date?
Baozun Inc ADR will release its next earnings report on Dec 01, 2026.
From a Technical Analysis Perspective, Is BZUN a Buy or Sell?
Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.
How Many Times Has Baozun Inc ADR Stock Split?
Baozun Inc ADR has split 0 times.
How Many Employees Does Baozun Inc ADR Have?
Baozun Inc ADR has 6626 employees.
What is the current trading status of Baozun Inc ADR (BZUN)?
As of Sep 30, 2026, Baozun Inc ADR (BZUN) is trading at a price of 3.065 USD, with a previous close of 3.050 USD. The stock has fluctuated within a day range of 2.970 USD to 3.070 USD, while its 52-week range spans from 2.070 USD to 4.250 USD.
What Is Baozun Inc ADR (BZUN) Price Target According to Analysts?
The average 12-month price target for Baozun Inc ADR is 4.577 USD, with a high estimate of 5.96849266 USD and a low estimate of 2.90368779 USD. 6 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Strong Buy. The stock has an +49.32% Upside potential.
What Is the BZUN After Hours Price?
BZUN's last after hours stock price is 3.060 USD, the stock has decreased by 0.010, or 0.330%.
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