Booking Holdings Inc (BKNG)

Currency in USD
4,550.43
-52.35(-1.14%)
Closed·
4,540.00-10.43(-0.23%)
·
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Fair Value
Day's Range
4,454.274,584.76
52 wk Range
3,765.455,839.41
Key Statistics
Prev. Close
4,613.28
Open
4,518
Day's Range
4,454.27-4,584.76
52 wk Range
3,765.45-5,839.41
Volume
377.16K
Average Volume (3m)
379.19K
1-Year Change
-2.6309%
Book Value / Share
-173.05
Fair Value
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Fair Value Upside
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BKNG Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
5,816.77
Upside
+27.83%
Members' Sentiments
Bearish
Bullish
ProTips
12 analysts have revised their earnings downwards for the upcoming period

Booking Holdings Inc News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Strong Buy

Booking Holdings Inc Company Profile

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Booking Holdings Inc SWOT Analysis


Travel Titan's Triumph
Booking Holdings showcases robust financial performance with $5.5 billion Q4 revenue, 14% YoY growth, and strong EBITDA margins, signaling industry leadership
AI-Powered Future
Explore how partnerships with OpenAI, Microsoft, and Amazon are revolutionizing travel experiences, enhancing personalization and operational efficiency
Strategic Expansion
Delve into the Connected Trip strategy and Genius loyalty program, driving customer retention and increasing share of wallet in the competitive travel market
Analyst Optimism
Discover why analysts set price targets ranging from $4,440 to $6,250, reflecting confidence in Booking Holdings' growth potential and market positioning
Read full SWOT analysis

Booking Holdings Inc Earnings Call Summary for Q2/2025

  • Q2 EPS of $55.40 beat forecasts by 10.49%, with revenue up 16% YoY to $6.8B
  • Room nights grew 8%, surpassing guidance; gross bookings up 13% YoY
  • Full-year outlook: low double-digit growth in bookings and revenue; adjusted EBITDA margins to expand ~125 bps
  • Heavy investment in AI and digital transformation driving growth in alternative accommodations and connected trips
  • Stock closed down 2.08% despite earnings beat; slight 0.27% uptick in after-hours trading
Last Updated: 2025-07-29, 05:52 p/m
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Compare BKNG to Peers and Sector

Metrics to compare
BKNG
Peers
Sector
Relationship
P/E Ratio
26.7x16.9x10.9x
PEG Ratio
−6.430.030.02
Price/Book
−25.8x2.1x1.4x
Price / LTM Sales
5.4x1.5x0.9x
Upside (Analyst Target)
29.3%19.2%29.0%
Fair Value Upside
Unlock12.2%12.4%Unlock

Analyst Ratings

30 Buy
8 Hold
0 Sell
Ratings:
38 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 5,816.77
(+27.83% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Morgan Stanley
Buy550.00-87.91%6,150.00UpgradeFeb 24, 2026
Susquehanna
Buy5,000.00+9.88%6,500.00MaintainFeb 20, 2026
DA Davidson
Buy6,000.00+31.86%6,600.00MaintainFeb 19, 2026
TD Cowen
Buy6,000.00+31.86%6,850.00MaintainFeb 19, 2026
Wedbush
Buy5,300.00+16.47%5,500.00MaintainFeb 19, 2026

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 165.57%
Dividend Yield
0.92%
Industry Median 2.02%
Annualized payout
42.00
Paid quarterly
5-Years Growth
-
Growth Streak

Earnings

Latest Release
Feb 18, 2026
EPS / Forecast
48.80 / 48.19
Revenue / Forecast
6.35B / 6.12B
EPS Revisions
Last 90 days

BKNG Income Statement

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FAQ

What Is the Booking (BKNG) Stock Price Today?

The Booking stock price today is 4,550.43 USD.

What Stock Exchange Does Booking Trade On?

Booking is listed and trades on the Nasdaq Stock Exchange.

What Is the Stock Symbol for Booking?

The stock symbol for Booking is "BKNG."

Does Booking Pay Dividends? What’s The Current Dividend Yield?

The Booking dividend yield is 0.92%.

What Is the Booking Market Cap?

As of today, Booking market cap is 144.40B USD.

What Is Booking's Earnings Per Share (TTM)?

The Booking EPS (TTM) is 165.57.

When Is the Next Booking Earnings Date?

Booking will release its next earnings report on May 06, 2026.

From a Technical Analysis Perspective, Is BKNG a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Buy.

How Many Times Has Booking Stock Split?

Booking has split 2 times.

How Many Employees Does Booking Have?

Booking has 23936 employees.

What is the current trading status of Booking (BKNG)?

As of Mar 07, 2026, Booking (BKNG) is trading at a price of 4,550.43 USD, with a previous close of 4,613.28 USD. The stock has fluctuated within a day range of 4,454.27 USD to 4,584.76 USD, while its 52-week range spans from 3,765.45 USD to 5,839.41 USD.

What Is Booking (BKNG) Price Target According to Analysts?

The average 12-month price target for Booking is 5,816.77 USD, with a high estimate of 7746 USD and a low estimate of 4495 USD. 30 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +27.83% Upside potential.

What Is the BKNG Premarket Price?

BKNG's last pre-market stock price is 4,505.00 USD. The pre-market share volume is 3,170.00, and the stock has decreased by -108.28, or -2.35%.

What Is the BKNG After Hours Price?

BKNG's last after hours stock price is 4,540.00 USD, the stock has decreased by -10.43, or -0.23%.
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