Rugvista Group AB (RUG)

Currency in SEK
67.50
0.00(0.00%)
Closed·
High dividend Yield
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Fair Value
Day's Range
66.9069.80
52 wk Range
52.0082.20
Key Statistics
Prev. Close
67.5
Open
67.8
Day's Range
66.9-69.8
52 wk Range
52-82.2
Volume
9.7K
Average Volume (3m)
18.68K
1-Year Change
-11.6492%
Book Value / Share
25.18
Fair Value
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Fair Value Upside
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RUG Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
92.00
Upside
+36.30%
Members' Sentiments
Bearish
Bullish
ProTips
2 analysts have revised their earnings upwards for the upcoming period

Rugvista Group AB News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Buy
Technical Indicators
Buy
Moving Averages
Buy

Analyst Ratings

3 Buy
0 Hold
0 Sell
Ratings:
3 analysts
Overall Consensus
Strong Buy

Analysts 12-Month Price Target:

Average 92.00
(+36.30% Upside)

Rugvista Group AB Earnings Call Summary for Q2/2026

  • RugVista Q2 revenue rose 15.6% YoY to SEK 174M; EBIT surged 188.7% to SEK 20.5M, expanding margin to 11.8% from 4.9%; stock jumped 10.5%.
  • Gross margin widened to 67.1% from 62.5%, driven by price increases and reduced discounts; average order value climbed 9.9% to SEK 3,115.
  • Management expects continued double-digit long-term growth but warns of tougher comparisons and potential H2 margin pressure from supplier price hikes.
  • Company deployed AI for 90%+ of product development; marketing spend held at 29% of revenue with plans to gradually reduce share over time.
  • Key risks include freight cost volatility, weak consumer sentiment in Germany, and uncertain AI-driven traffic monetization despite growing visibility.
Last Updated: 2026-07-17, 03:52 a/m
Read Full Transcript

Earnings

Latest Release
Jul 17, 2026
EPS / Forecast
0.75 / 0.43
Revenue / Forecast
174.1M / 161.65M
EPS Revisions
Last 90 days

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 3.31%
Dividend Yield
7.41%
Industry Median 3.48%
Annualized payout
5.00
Paid annually
5-Years Growth
-
Growth Streak

RUG Income Statement

Compare RUG to Peers and Sector

Metrics to compare
RUG
Peers
Sector
Relationship
P/E Ratio
20.4x17.2x9.8x
PEG Ratio
1.350.530.02
Price/Book
2.7x1.9x1.4x
Price / LTM Sales
1.7x0.7x0.9x
Upside (Analyst Target)
34.3%58.0%32.5%
Fair Value Upside
Unlock8.8%12.6%Unlock

RugVista Group AB (publ) operates direct-to-consumer online platforms for carpet and rug sales in Sweden, Germany, Austria, Switzerland, and internationally. The company offers carpets and rugs under the RugVista and CarpetVista brands. It also provides rug accessories, including anti-slip articles and stain removers. The company was founded in 2005 and is headquartered in Malmö, Sweden.

Employees
97
Market
Sweden

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
1.54M7.40%103.89M
Other Institutional Investors
17.76M85.42%1.20B
Public Companies & Retail Investors
1.49M7.17%100.60M
Total
20.79M100.00%1.4B

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
madHat AB18.39%3,823,301258,073
Jofam14.10%2,930,000197,775

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FAQ

What Is the Rugvista Group AB (RUG) Stock Price Today?

The Rugvista Group AB stock price today is 67.50 SEK.

What Stock Exchange Does Rugvista Group AB Trade On?

Rugvista Group AB is listed and trades on the Stockholm Stock Exchange.

What Is the Stock Symbol for Rugvista Group AB?

The stock symbol for Rugvista Group AB is "RUG."

Does Rugvista Group AB Pay Dividends? What’s The Current Dividend Yield?

The Rugvista Group AB dividend yield is 7.41%.

What Is the Rugvista Group AB Market Cap?

As of today, Rugvista Group AB market cap is 1.40B SEK.

What Is Rugvista Group AB's Earnings Per Share (TTM)?

The Rugvista Group AB EPS (TTM) is 3.31.

When Is the Next Rugvista Group AB Earnings Date?

Rugvista Group AB will release its next earnings report on Nov 04, 2026.

From a Technical Analysis Perspective, Is RUG a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.

How Many Times Has Rugvista Group AB Stock Split?

Rugvista Group AB has split 0 times.

How Many Employees Does Rugvista Group AB Have?

Rugvista Group AB has 97 employees.

What is the current trading status of Rugvista Group AB (RUG)?

As of Sep 19, 2026, Rugvista Group AB (RUG) is trading at a price of 67.50 SEK, with a previous close of 67.50 SEK. The stock has fluctuated within a day range of 66.90 SEK to 69.80 SEK, while its 52-week range spans from 52.00 SEK to 82.20 SEK.

What Is Rugvista Group AB (RUG) Price Target According to Analysts?

The average 12-month price target for Rugvista Group AB is 92.00 SEK, with a high estimate of 95 SEK and a low estimate of 90 SEK. 3 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Strong Buy. The stock has an +36.30% Upside potential.
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