Vuxen Group AB through its subsidiaries, develops and operates multi-brand e-commerce and direct to consumer stores in Sweden and internationally. Its e-commerce stores offer sexual health products, as well as products for dogs; party and gadget products; and adult toys. The company also manufactures massage oils and lubricants; operates stores under the BlushMe/Woome brands, as well as property rental, warehousing, and logistics services. It sells its products through various websites, such as vuxen.se, vuxen.no, vuxen.dk, vuxen.fi, kondomeriet.com, doggie.se, and doggie.no. The company was formerly known as Purefun Group AB (publ) and changed its name to Vuxen Group AB in May 2025. The company was incorporated in 2005 and is headquartered in Växjö, Sweden. Vuxen Group AB operates as a subsidiary of Money Never Sleeps Holding AB.
Metrics to compare | VUXEN | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipVUXENPeersSector | |
|---|---|---|---|---|
P/E Ratio | 33.6x | 21.2x | 11.2x | |
PEG Ratio | 0.17 | 0.31 | 0.02 | |
Price/Book | 2.0x | 2.0x | 1.4x | |
Price / LTM Sales | 0.9x | 0.6x | 1.0x | |
Upside (Analyst Target) | - | 25.4% | 21.7% | |
Fair Value Upside | Unlock | 17.3% | 9.1% | Unlock |