Boston Beer Company Inc (SAM)

Currency in USD
228.32
+12.86(+5.97%)
Closed·
231.59+3.27(+1.43%)
·
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Fair Value
Day's Range
219.40231.62
52 wk Range
158.68264.46
Key Statistics
Prev. Close
228.32
Open
220
Day's Range
219.4-231.62
52 wk Range
158.68-264.46
Volume
254.4K
Average Volume (3m)
220.56K
1-Year Change
9.0041%
Book Value / Share
72.98
Fair Value
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Fair Value Upside
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SAM Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
198.85
Downside
-12.91%
Members' Sentiments
Bearish
Bullish
ProTips
Holds more cash than debt on its balance sheet

Boston Beer Company Inc News & Analysis

Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Buy

Analyst Ratings

1 Buy
11 Hold
2 Sell
Ratings:
14 analysts
Overall Consensus
Neutral

Analysts 12-Month Price Target:

Average 198.85
(-12.91% Downside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Morgan Stanley
Hold200.00-12.40%190.00MaintainOct 27, 2026
UBS
Hold204.00-10.65%190.00MaintainOct 23, 2026
Jefferies
Hold200.00-12.40%185.00MaintainOct 23, 2026
Citi
Hold197.00-13.72%185.00MaintainOct 23, 2026
UBS
Hold190.00-16.78%190.00MaintainOct 16, 2026

Boston Beer Company Inc SWOT Analysis


Portfolio Dynamics
Explore Boston Beer's evolving product mix, from the challenges facing Truly to the promising launch of Sun Cruiser, shaping the company's market position
Financial Resilience
Delve into Boston Beer's financial outlook, with EPS estimates ranging from $10.00 to $11.35 for 2025 and targeted gross margin improvements to the high-40% range
Competitive Landscape
Learn how Boston Beer navigates intense competition in the alcoholic beverage market, balancing innovation with established brand strength
Strategic Initiatives
Discover Boston Beer's focus on advertising investment, margin optimization, and new product development to drive growth and shareholder value
Read full SWOT analysis

Boston Beer Company Inc Earnings Call Summary for Q3/2026

  • Boston Beer reported Q3 2026 non-GAAP EPS of $4.37, beating estimates of $4.22, though revenue of $520.1M missed forecasts by 0.56%.
  • Gross margin reached 51.7%, the highest since 2017, offsetting a 5% decline in depletions and 4.9% drop in shipments amid weak demand.
  • Company raised full-year 2026 EPS guidance to $9-$10.50 from $8.50-$10.50 and lifted gross margin outlook to 49%-50% despite freight cost pressures.
  • Sun Cruiser became a top-4 spirits RTD brand with double-digit growth expected in 2027; new products Rally Dog and LYTT central to growth strategy.
  • Shares jumped 7.65% to $195.72 on margin strength and improved guidance, though management cited ongoing consumer pressure from inflation and gas prices.
Last Updated: 2026-10-22, 06:30 p/m
Read Full Transcript

Earnings

Latest Release
Oct 22, 2026
EPS / Forecast
4.37 / 4.22
Revenue / Forecast
520.1M / 523.01M
EPS Revisions
Last 90 days

SAM Income Statement

Compare SAM to Peers and Sector

Metrics to compare
SAM
Peers
Sector
Relationship
P/E Ratio
−31.2x27.1x10.6x
PEG Ratio
0.17−0.290.03
Price/Book
3.1x4.4x1.5x
Price / LTM Sales
1.2x2.3x0.8x
Upside (Analyst Target)
−12.9%16.5%23.8%
Fair Value Upside
Unlock17.1%13.5%Unlock

The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, spirits based ready to drink beverages, distilled spirits, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, and Sun Cruiser brand names. It markets and sells its products to a network wholesaler in the United States, as well as wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other traditional and e-commerce retail outlets. It sells its products in Canada, Mexico, and internationally. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.

Industry
Beverages
Employees
2736

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
4.29M43.08%979.97M
Other Institutional Investors
4.59M46.11%1.05B
Public Companies & Retail Investors
1.08M10.81%246.01M
Total
9.96M100.00%2.27B

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
BlackRock, Inc.11.08%1,104,030252,072
Vanguard Portfolio Management, LLC6.12%609,360139,129

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FAQ

What Is the Boston Beer (SAM) Stock Price Today?

The Boston Beer stock price today is 228.32 USD.

What Stock Exchange Does Boston Beer Trade On?

Boston Beer is listed and trades on the New York Stock Exchange.

What Is the Stock Symbol for Boston Beer?

The stock symbol for Boston Beer is "SAM."

What Is the Boston Beer Market Cap?

As of today, Boston Beer market cap is 2.27B USD.

What Is Boston Beer's Earnings Per Share (TTM)?

The Boston Beer EPS (TTM) is -7.00.

When Is the Next Boston Beer Earnings Date?

Boston Beer will release its next earnings report on Mar 02, 2027.

From a Technical Analysis Perspective, Is SAM a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.

How Many Times Has Boston Beer Stock Split?

Boston Beer has split 0 times.

How Many Employees Does Boston Beer Have?

Boston Beer has 2736 employees.

What is the current trading status of Boston Beer (SAM)?

As of Nov 05, 2026, Boston Beer (SAM) is trading at a price of 228.32 USD, with a previous close of 228.32 USD. The stock has fluctuated within a day range of 219.40 USD to 231.62 USD, while its 52-week range spans from 158.68 USD to 264.46 USD.

What Is Boston Beer (SAM) Price Target According to Analysts?

The average 12-month price target for Boston Beer is 198.85 USD, with a high estimate of 295 USD and a low estimate of 153 USD. 1 analysts recommend buying the stock, while 2 suggest selling, leading to an overall rating of Neutral. The stock has an -12.91% Downside potential.

What Is the SAM After Hours Price?

SAM's last after hours stock price is 231.59 USD, the stock has decreased by 3.27, or 1.43%.
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